Blue Ocean Strategy – Synopsis

Here, bellow, you will find a link to a pdf document, which is the concatenation of the three posts about the Blue Ocean Strategy. The posts were organized and created a table of contents.

Blue Ocean Strategy – Part 2

The focus of this second part is on the design of a business model to allowing blue ocean strategy implementation and decrease business model risk. This is also the fourth principle, Get the strategic sequence right.

Blue Ocean Strategy – Part 1

Comparative of Red Ocean and Blue Ocean The first highlighted case from the Blue Ocean Strategy book is the Cirque du Soleil. They created a new market. One of the first shows was titled “We Reinvent the Circus”. They didn’t compete in the same market from the conventional circus. They didn’t use animals or Hollywood …